Article: PTL Fund Raising: A Tangled Saga Series: The Jim & Tammy Show Series Number: 2/2

Last year, television evangelist Jim Bakker began a new crusade: to raise money for a home for handicapped children on the grounds of Heritage USA, his Christian family resort here. To make his appeal to viewers, Bakker introduced them to Kevin: a 17-year-old boy, victim of a rare bone disease, who has grown to a height of only 22 inches.

The home was dubbed "Kevin's House."

By all accounts, it was a highly effective fund-raising tactic for the founder of the PTL ministry. Money poured in for the home, and last July 4 it was ready at a cost of more than $1 million-a blue, gingerbread-style house with wheelchair ramps intended to house eight disabled children.

But like so many of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!