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Article: USA TODAY Extends Brand to Books
- Article from:
- U.S. Newswire
- Article date:
- May 29, 2007
CopyrightCopyright 2007 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: NATIONAL EDITORS
Contact: Heidi Zimmerman, Director/Communications of USA TODAY, +1-
703-854-5304, hzimmerman@usatoday.com
MCLEAN, Va., May 29 /PRNewswire-USNewswire/ -- USA TODAY, the
nation's top-selling newspaper, has signed licenses with six U.S.
book publishers to extend the USA TODAY brand to include books.
Presenting a variety of subjects, the books will be branded "USA
TODAY" and feature graphics and content from USA TODAY.
The book publishing initiative adds another brand extension to USA
TODAY which celebrates its 25th anniversary in September. Over the
last 25 years, USA TODAY has expanded into the Internet, magazines,
mobile, and television programming.
"With more than 5 ...