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Article: Comcast Commits $55 Million in Multiplatform Exposure With the Partnership for a Drug-Free America(R)
- Article from:
- U.S. Newswire
- Article date:
- June 21, 2007
CopyrightCopyright 2007 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: BUSINESS EDITORS
Contact: Paul Costiglio of the Partnership for a Drug-Free
America, +1-212-973-3530; Jenni Moyer of Comcast, +1-215-851-3311
NEW YORK, June 21 /PRNewswire-USNewswire/ -- With an unprecedented
commitment of $55 million, Comcast and the Partnership for a Drug-
Free America today announced a new three year initiative to create a
resource for parents to help their children live healthy, drug-free
lives. The joint initiative will leverage a mix of Comcast's assets,
including cross-channel advertising, the company's signature ON
DEMAND service and its leading broadband Internet portal,
www.comcast.net, to build much needed tools and support services for
parents.
"Our ongoing ...