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Article: ABSOLUT(R) Vodka Joins Forces With Live Earth to Combat Global Warming

Article from:
U.S. Newswire
Article date:
June 21, 2007
Copyright

To: ENVIRONMENTAL EDITORS

Contact: Sarah Bessette, Absolut Spirits Company, +1-212-641- 8653, sarah.bessette@absolut.com; Diedre Schremp, Ketchum, +1-646- 935-4063, diedre.schremp@ketchum.com

NEW YORK, June 21 /PRNewswire/ -- Today, ABSOLUT(R) Vodka announced its partnership with Live Earth in its fight against global warming. As part of this alliance, ABSOLUT will act as the title sponsor of the "Live Earth SOS" short films series aimed at generating awareness for the global climate crisis. The partnership, which "debuts" at the 7/7/07 Live Earth concert at Giants Stadium in New Jersey, marks another step in the brand's ongoing commitment to help combat global warming*.

"Live Earth is a ...

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