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Article: USA TODAY Launches Trade and Consumer Advertising Campaign

Article from:
U.S. Newswire
Article date:
September 24, 2007
Copyright

To: NATIONAL EDITORS

Contact: Alexandra Nicholson, Manager/Communications of USA TODAY, +1-703-854-5872, anicholson@usatoday.com

MCLEAN, Va., Sept. 24 /PRNewswire/ -- USA TODAY announces the introduction of a new trade and consumer advertising campaign today. The campaign will feature the new tagline "We're all in this together," and an online media portal. The campaign launch coincides with events surrounding USA TODAY's 25th anniversary as the nation's newspaper; USA TODAY was founded on Sept. 15, 1982.

The new campaign is comprised of various elements, these include: a trade- targeted print and online advertising campaign; a consumer radio campaign; electronic billboard advertising in ...

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