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Article: FEATURE: Li Ning sports goods beat foreign brands on Chinesemainland
- Article from:
- Xinhua News Agency
- Article date:
- August 6, 2002
CopyrightCopyright 2002 Xinhua News Agency. Provided by ProQuest LLC. (Hide copyright information)
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FEATURE: Li Ning sports goods beat foreign brands on Chinese
mainland
HONG KONG, Aug. 6 (Xinhua) -- When Li Ning, China's "Prince of
Gymnastics" retired from competitive sports in 1988 and joined the
business world, he set off his journey to building a household name
for sports products that outdo foreign brands in China.
According to the Hong Kong Trade Development Council (TDC), which
provides business and trade information to Hong Kong's business
people, the Li Ning Group, founded by Li, who won a total of 106
medals, including six golds, is the most successful home- grown
sporting goods enterprise in China with 600,000 stores- within-
stores and over 2,000 sales outlets in 90 ...