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Article: Thai govt to create brand name for exports

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Xinhua News Agency
Article date:
December 7, 2002
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Thai govt to create brand name for exports

BANGKOK, Dec. 7 (Xinhua) -- The government will create a symbolic brand name for Thai exports in the world market, Prime Minister Thaksin Shinawatra said here Saturday.

In his weekly radio program "Premier Thaksin Talks With the Public," the Thai leader said that the government has heeded the king's advice and vision that Thailand should have a common symbolic brand name for its products sold in the world market so that they would be easier recognized by international consumers.

The symbolic brand name is also believed to help upgrade the image of Thai products and to ...

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