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US chip maker giant kicks off advertising blitz
- Article from:
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Xinhua News Agency
- Article date:
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March 4, 2003
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Copyright informationCopyright 2003 Xinhua News Agency. Provided by ProQuest LLC. (Hide copyright information)
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US chip maker giant kicks off advertising blitz
LOS ANGELES, March 3 (Xinhua) - The world's largest chip maker
Intel Corp. on Monday kicked off an 11-country advertising blitz for
its Centrino mobile and wireless products, ahead of scheduled product
introduction on March 12 in New York City.
Intel said it will spend more money on the ad campaign, designed
to promote the Centrino mobile technology, which includes the first
new processor Intel specially designed for notebook computers,
related chipsets and wireless network capabilities, than the 300
million US dollar one it launched for the Pentium 4 processor in
2000.
"Centrino mobile technology is designed to enable wireless
capabilities ...