|
|
Article: Food icons get new life -- with modern twists
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- December 16, 2007
- Author:
CopyrightCopyright 2007 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
|
MOUNTAIN LAKES, N.J. -- The talking grandmother-shaped syrup
bottle is back on television ads for Mrs. Butterworth's. The
bespectacled Vlasic stork is hawking pickles again, too.
Boxes of Swanson TV dinners this year went back to their
original, teal color scheme, and portion size has been reduced.
All these once-heralded labels have come under the ownership of
Pinnacle Foods Corp., based in Mountain Lakes, N.J., whose strategy
is to purchase tired but well-known packaged food brands like
Lender's Bagels, Vlasic Pickles and Mrs. Butterworth's and
reintroduce them, adding modern twists.
"We are a company of iconic brands that are very much part of the
fabric of Americana, each of which has ...