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Article: `Clusters': One Measure Of Success Series: THE EMERGING CITIES; BLACKS: SUCCESS IN THE SUBURBS
- Article from:
- The Washington Post
- Article date:
- November 29, 1987
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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How is success measured? One definition employed in this
Washington Post report is a category called Cluster 31.
The term "cluster" was coined by Claritas, L.P., a national
marketing demographics corporation headquartered in Alexandria.
Claritas has developed definitions for 40 life style clusters,
including Cluster 5-Furs & Station Wagons (Fairfax County), Cluster
28-Blue Blood Estates (Potomac) and Cluster 37-Bohemian Mix
(neighborhoods such as Dupont Circle).
Jonathan Robbin, the Claritas founder, says that clusters are
derived from a sociological concept called human ecology. Different
kinds of people flourish in different kinds of environments, he says,
and similar people tend to ...