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Article: LEGO Systems Inc. Named ''Construction Toy Vendor of the Year'' by Toys 'R' Us; Global Construction Market Leader Leaves Annual Toy Fair Celebrating Industry Honors
- Article from:
- CCNMatthews Newswire
- Article date:
- February 25, 2005
CopyrightCopyright 2005 CCNMatthews Newswire. Provided by ProQuest LLC. (Hide copyright information)
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ENFIELD, Conn.--(CCNMatthews - Feb 25, 2005) -
LEGO Systems Inc., the Americas division of leading global
construction toy manufacturer LEGO Group, began its year-long
celebration of 50 years of the LEGO System of Play with momentum
during this week's American International Toy Fair, receiving
category leadership honors from leading toy retailer, Toys "R" Us, as
"Construction Toy Vendor of the Year."
LEGO Groups' Action Plan, implemented in 2004, has created
significant back-office improvements to make the company a faster,
leaner and more competitive player in the ever-changing toy
marketplace.
In Toys "R" Us specifically, the company increased its focus on
regular and consistent ...