Article: The NPD Group Canada: MP3 Players Top the Consumer Electronics Market

TORONTO, ONTARIO--(CCNMatthews - Aug. 18, 2005) - Canadians are dancing in the streets as sales of MP3 players more than tripled in Canada between June 2004 and June 2005. According to the latest NPD Group research on the consumer electronics market, growth of MP3 players far outpaced the gains by the second and third fastest growing categories, which were flat-screen televisions (LCD and plasma) and digital SLR cameras, respectively.

While the Apple iPod is the dominant player in this active category, there is opportunity for other brands to build market share, as research suggests that brand name is not the top purchasing driver for Canadian consumers. Pricing, followed closely by product ...

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