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Article: St. Joseph Content: Holiday Study Reveals Internet Fuels Growth of Print Catalogues
- Article from:
- CCNMatthews Newswire
- Article date:
- December 19, 2005
CopyrightCopyright 2005 CCNMatthews Newswire. Provided by ProQuest LLC. (Hide copyright information)
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TORONTO, ONTARIO--(CCNMatthews - Dec. 19, 2005) -
Print Catalogues Key to Online Retail Sales Success
With holiday gift giving in full swing, a surprising study reveals
that, despite rumours of their demise, print catalogues have become a
vital sales tool among online retailers. The study, conducted by the
U.K.'s Royal Mail, found that consumer demand has led 60 per cent of
online retailers to distribute print catalogues - twice as much as
five years ago.
"Here in Canada, catalogues have always been an important part of
the retail mix," comments Doug Templeton, Executive Vice-President of
St. Joseph Content - Canada's largest creator of catalogue and retail
content. "By providing content ...