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Article: BAX Global Airlifted Microsoft's Xbox 360 in Secrecy With Complex Worldwide Logistics

Article from:
CCNMatthews Newswire
Article date:
March 13, 2006
Copyright

IRVINE, Calif.--(CCNMatthews - Mar 13, 2006) -

BAX Global Inc. using exceptional secrecy airlifted Xbox 360 systems for Microsoft in one of the most complex gaming launches in the industry. Nearly 90 dedicated 747 air charters were executed by BAX Global throughout the world for Microsoft's Home and Entertainment Division.

BAX Global, as Microsoft's primary air transportation carrier, was enlisted into the planning process more than a year in advance for the video game and entertainment system product launch. Microsoft bypassed the request for proposal process to maintain the needed level of secrecy regarding the Xbox 360 launch. Drawing on past experience with the Xbox 1 launch, Microsoft ...

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