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Article: Heineken Bonds With CASINO ROYALE

Article from:
CCNMatthews Newswire
Article date:
May 29, 2006
Copyright

AMSTERDAM, THE NETHERLANDS--(CCNMatthews - May 29, 2006) - Heineken International today announced that it has partnered with EON Productions and Sony Pictures Entertainment to launch a world-wide promotional campaign for the 21st James Bond film, CASINO ROYALE.

The campaign will include a television commercial featuring Eva Green, who stars as Vesper Lynd in the film. The ad directed by Oscar winning director Steven Gaghan will be shot on the CASINO ROYALE set in the Czech Republic and will be broadcast in 30 and 45 second versions on TV and cinemas through-out November and December 2006.

The promotional campaign will also comprise on- and off-premise promotions, interactive and digital ...

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