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Article: Heineken Launches Global "Casino Royale" Advertising Campaign
- Article from:
- CCNMatthews Newswire
- Article date:
- October 30, 2006
CopyrightCopyright 2006 CCNMatthews Newswire. Provided by ProQuest LLC. (Hide copyright information)
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AMSTERDAM, THE NETHERLANDS--(CCNMatthews - October 29, 2006) -
Heineken International today announced the launch of its global
advertising campaign, starring Eva Green as Vesper Lynd in the new
James Bond film "Casino Royale," which has its worldwide premiere in
London on November 14th.
The campaign features the commercial, titled 'Waiter', for TV,
internet and cinema, now showing on www.heineken.com/casinoroyale.
Additionally, Eva Green features in print and outdoor advertising,
consumer competitions to win exclusive James Bond prizes, merchandise
and on- and off-premise promotions. The campaign is activated by
Heineken in over 40 markets from October through February 2007.
Heineken is the ...