Article: Kraft Launches LiveActive Cheddar Cheese with Probiotics Kraft is First to Market Cheddar Cheese with Probiotics in Canada

TORONTO, ONTARIO--(CCNMatthews - March 28, 2007) - Kraft, Canada's leading branded marketer of natural cheese, is bringing the first cheddar cheese product with probiotics, Kraft LiveActive, to the Canadian market. Kraft LiveActive is Canada's first cheddar cheese brand to combine probiotics with the great tasting cheddar cheese that Canadians have come to love.

With more than 88 per cent of Canadian households enjoying cheese daily, consumers can now get probiotic cultures in their daily serving of cheese. Kraft LiveActive contains an average of one billion probiotic cultures per serving.

"Kraft LiveActive has the same great taste as our popular Cracker Barrel cheese. Now we are giving ...

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