Article: Fla. citrus growers fight back after anti-juice diets put squeeze on sales

LAKELAND, Fla. - Tired of losing orange juice drinkers to low- carb diets, Florida's citrus growers are fighting back.

The state Department of Citrus on Wednesday changed its marketing strategy to convince consumers that orange juice can be compatible with the Atkins diet as well as the popular weight-loss plan pushed by television talk show host Dr. Phil McGraw.

The department's lawyer also is reviewing legal options against some books, such as "The South Beach Diet," that discourage orange juice for dieting purposes because of its high sugar levels.

About $1.8 million will be spent on a marketing campaign to combat the bad image caused by low-carb diets. The department is abandoning a ...

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