Article: iPods for everyone: Duke University hopes free gear will help studies

The Associated Press

DURHAM, N.C. - Newly arrived Duke University freshmen got something considerably snazzier than the usual Blue Devils T-shirts and ball caps: Their goodie bags included a free iPod digital music player engraved with the school's crest and the words "Class of 2008."

The university says the unique welcoming gifts, which Apple Computer Inc. normally sells for $300, will be used as high-tech educational tools to record lectures, capture scientific data and play language-training recordings.

But it's not altogether clear to many that the university will be able to carry through on its vow to make the gadgets more than a toy for playing the latest from the likes of Coldplay ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!