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Article: Barrel craftsmanship sets whiskey maker apart
- Article from:
- Charleston Gazette
- Article date:
- June 5, 2007
- Author:
CopyrightCopyright 2007 Charleston Gazette. Provided by ProQuest LLC. (Hide copyright information)
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LOUISVILLE, Ky. - Not even devoted fans of Jack Daniel's would
recognize the clear liquid poured into barrels at the popular
whiskey's Tennessee distillery.
At that point, the potent brew looks more like "white lightning"
than the world's best-selling whiskey. It's while maturing for years
inside new charred white oak barrels that the whiskey acquires its
amber color, plus most of its taste and aroma.
Louisville-based Brown-Forman Corp. pays close attention to
producing the barrels. Its barrel plant, among the largest in the
country, mixes tradition with a mechanized process to keep pace with
demand for Jack Daniel's and its Kentucky bourbon whiskey brands.
"A barrel is a very important ...