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Article: Playboy tries Web to win college students' readership
- Article from:
- Charleston Gazette
- Article date:
- August 23, 2007
- Author:
CopyrightCopyright 2007 Charleston Gazette. Provided by ProQuest LLC. (Hide copyright information)
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CHICAGO - The Playboy bunnies have a message for college students
returning to campus this fall: We want you.
Riding a wave of renewed popularity among consumers around the
globe, Hugh Hefner's Playboy empire is set to launch a sexy social-
networking site dedicated solely to college students, its latest
online venture as it tries to reinvigorate its stagnant finances.
The launch of Playboy U, which has similar features to those found
on Facebook, comes as Playboy's 54-year-old magazine continues to
lose money and readers.
To compensate, Chicago-based Playboy Enterprises Inc. is embarking
on one of its biggest expansion efforts in years.