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Article: THE WAIT IS OVER; Crowd is slow, but steady, as grocer Trader Joe's opens in Glendale
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- November 11, 2006
- Author:
CopyrightCopyright 2006 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Trader Joe's, the quirky California grocery chain, opened its
first store in the Milwaukee area at the Bayshore Town Center on
Friday morning with music, dancing and organic tomato-roasted pepper
soup for $2.99 a quart.
It was the clerks who were dancing.
Shoppers got right down to business and snatched up all sorts of
private-label foods that the chain is known for: Spicy Cider for
$2.69 a half-gallon, free-range chicken broth for $1.99 a quart and
Joe's O's, which look a lot like Cheerios, for $1.99 a box.
Employees outnumbered shoppers when Glendale Mayor Jerome Tepper
cut the lei to open the store, but customers continued to stream in
all morning.
"I'm shocked. I thought there'd be a ...