Article: COVER LETTER: OUT IN FRONT

fter you have created a strong and polished resume, it's time to focus on another important -- and often overlooked -- part of every application. While your resume might win rave reviews from friends and family, it could be destined for the bottom of the applicant pile if the hiring manager can't get past the cover letter.

"The value of a cover letter is overlooked at least 75 percent of the time," said Gene Whorl of Career Associates in Evansville.

The goal of a resume is to persuade a company to invite you for an interview; likewise, the job of a cover letter is to sell your resume, Whorl said. The most successful job hunters treat a cover letter as a sales pitch, written with the ...

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