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Article: Interwired Surveys How People Use Coffee Shops

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JCNN News Summaries - Japan Corporate News Network
Article date:
June 13, 2006
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Tokyo, June 13, 2006 - (JCN) - Online market researcher Interwired announced on June 13 the results of its latest survey on coffee shops.

The company surveyed 7,565 people (44.0% men, 56.0% women) via its DIMSDRIVE Internet service from March 29 to April 4. Of the respondents, over 80% have been to self-service coffee shops. The top three shops cited by the respondents were Starbucks (82.8%), Doutor Coffee (80.5%), and Kohikan (43.1%).

When asked their favorite coffee shop, 38.0% answered Starbucks, followed by Doutor Coffee (21.2%), Kohikan (5.0%) and Tully's Coffee (4.4%). Asked why they like those shops, 54.3% mentioned the taste of coffee, followed by shop ...

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