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Article: Yokohama Rubber to Collaborate with Leading Retreader on European Marketing for Truck and Bus Tires
- Article from:
- JCNN News Summaries - Japan Corporate News Network
- Article date:
- September 21, 2006
- Author:
CopyrightCopyright 2006 JCNN News Summaries - Japan Corporate News Network. Provided by ProQuest LLC. (Hide copyright information)
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Tokyo, Sept 21, 2006 - (JCN) - Yokohama Rubber today announced
that its European marketing unit, Yokohama Europe GmbH, will
collaborate with Brussels-based Bandag NV, a subsidiary of Bandag,
Incorporated, on marketing for truck and bus tires.
Yokohama will market its truck and bus tires and promote
retreading throughout Europe in collaboration with Bandag's network
of some 200 franchisees, which provide retreading services by
Bandag's proprietary process and ...