Article: Eisai Introduces Rx-to-OTC Switch Product for Allergy-related Rhinitis and Skin Problems

Article: More power for the Rx-To-OTC switch expanding the ...
PR Newswire;  July 31, 1990 ;     700+ words ...MORE POWER FOR THE RX-TO-OTC SWITCH EXPANDING THE MARKET THROUGH NEW CATEGORIES ... the impact and success and Rx-to-OTC switch typically experiences, however, the ... ushering in the modern era of the Rx-to-OTC switch. In contrast to the Rx-to-OTC switches ...

Article: Imigran Rx-to-OTC Switch in UK Predicted by Kline ...
PR Newswire;  June 9, 2006 ;     700+ words ... ... Regulatory Agency approved the Rx-to-OTC switch for Imigran last month, as predicted in INTERNATIONAL RX-TO- OTC SWITCH FORECASTS, Kline's recently published ... chance of Imigran making the Rx-to-OTC switch in Canada. According to Kline ...

Article: Anatomy of a successful Rx-to-OTC switch. (issues ...
Medical Marketing & Media;  June 1, 1994 ;     700+ words ... ... who has to decide whether to pursue an OTC switch. There are a number of standard criteria ... benefits the patient will derive from an OTC switch. 5. The manufacturer must maintain ... participant in the Gyne-Lotrimin Rx-to-OTC switch. Gyne-Lotrimin was a distant second ...

Article: The case for covering Rx-to-OTC switch products: ...
Formulary;  May 1, 1999 ;     700+ words ... ... H2RA) class, where these "Rx-to-OTC switch" products have been shown to be effective ... public-sector coverage of Rx-to-OTC switch products is likely to extend to other ... satisfaction. For this reason, the Rx-to-OTC switch trend carries important implications ...

Article: Rx-to-OTC Strategies Maximizing the Commercial Potential of an ...
M2 Presswire;  October 7, 2008 ;     699 words ... ... Commercial Potential of an Rx-to-OTC Switch(C)1994-2008 M2 COMMUNICATIONS LTD ... Commercial Potential of an Rx-to-OTC Switch Introduction With the growing cost of ... unlikely to produce a winning Rx-to-OTC switch strategy. The volume of the OTC market ...

Article: SMARTANALYST, Inc. Managing Director, Marc Rovner to Appear as ...
Business Wire;  September 12, 2008 ;     700+ words ... ... Nicholas Hall/Atlantis Group Rx to OTC Switch Conference in Somerset, New Jersey ... Nicholas Hall/Atlantis Group Rx to OTC Switch Conference in Somerset, New Jersey ... capitalize on the drivers of an Rx to OTC switch; assess all the different aspects of ...

Article: R.Ph.s give mixed reviews to Prilosec OTC switch
Drug Topics;  August 5, 2002 ;     700+ words ... ... he said. Still, he thinks this OTC switch is a good opportunity for patients to ... Florida is in favor of an Rx-to-- OTC switch for Prilosec but believes the price should ... will be too much of a problem with the OTC switch as long as the indications and warnings ...