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Article: Taco Bell goes bowling for new eaters
- Article from:
- Chicago Sun-Times
- Article date:
- June 18, 2002
- Author:
CopyrightCopyright 2002 Chicago Sun-Times. (Hide copyright information)
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Taco Bell is going to the bowls. In an effort to upgrade its once
rather tacky image and satisfy the public's craving for meals in a
bowl, the Tex-Mex chain today rolls out a Zesty Chicken Border Bowl.
The Border Bowl was added after a Taco Bell food fetish survey
(that's what they called it) revealed a vast majority of Americans--
93 percent--eat a meal in a bowl every week. The bowl concept also
dovetailed well with Taco Bell's "Think Outside the Bun" advertising
tagline.
The product launch will be backed by two 30-second spots from
Foote, Cone & ...