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Article: CEO vows Eddie Bauer turnaround Spiegel Group hires Sweden native to lead apparel retailer
- Article from:
- Chicago Sun-Times
- Article date:
- July 12, 2002
- Author:
CopyrightCopyright 2002 Chicago Sun-Times. (Hide copyright information)
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The new president and CEO of Eddie Bauer promised Thursday to
return the struggling retailer to its roots: selling apparel for the
great outdoors.
Fabian Mansson, a 38-year-old Swedish-born whiz kid who produced
double-digit sales growth at Europe's Hennes & Mauritz retail chain,
started his new job Thursday facing enormous challenges, not only at
Eddie Bauer but at its financially ailing parent, Downers Grove-
based Spiegel Group.
The top job at Eddie Bauer had been vacant since early January,
when 52-year-old Rick Fersh abruptly retired.
Mansson, who will live near Eddie Bauer's headquarters in Seattle,
said, "We need to re-establish Eddie Bauer's authority as an
authentic American ...