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Article: Airline passengers to get chance to join a wine club in the sky

Article from:
Express & Echo (Exeter UK)
Article date:
July 17, 2007
Copyright

Exeter-based airline Flybe has teamed up with Wines4business, one of the top online retailers of wine and Champagne in the UK, owned by Dragons' Den star and business guru Peter Jones.

The partnership has resulted in the launch of Flybewines.com through a dedicated website, www. flybe-wines.com, which features exclusive content from the renowned wine expert and columnist Jamie Goode.

The club will give people the chance to buy a range of wines to suit their palate and pocket.

Flybe says the deal will bolster its ancillary revenues, which have over recent months seen new developments such as FlybeCruises.

Mr Jones, from Wines4business, said: "We hope that Flybe's customers enjoy accessing a ...

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