Article: CHANGES: A classic store freshens its look

flipside@wvgazette.com

SUBTLE and synthetic, the unmistakable scent of new carpet permeates Schwabe-May at Charleston Town Center.

The olfactory evidence of the recently revamped look hits customers as soon as they enter the store, a mainstay of Charleston's retail scene since the 19th century. A step across the newly tiled entryway lies the first visual proof: an understated floor covering in charcoal-gray-flecked taupe.

However, Lynne Schwabe hopes other parts of the remodeling job, which began in July, make a larger impression on clientele. These include a front-and-center jewelry counter, an artfully illuminated mannequin display, generously proportioned dressing rooms and an expanded ...

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