Article: Swiss cheese makers seek to protect Emmental name

The Associated Press

GENEVA, Switzerland - Switzerland's most famous cheese, the holey Emmental, is raising a stink.

Swiss makers of the cheese, the country's biggest agricultural export, are looking to protect its name from competitors around the world that have long copied the pliable nutty-flavored slabs riddled with large round holes created by gases released during fermentation.

Although the effort to limit use of the name Emmental is unlikely to make a difference in North America - where it has long been loved simply as "Swiss cheese" - the campaign is causing a meltdown among producers across Europe.

"It will protect the tradition and quality of the Emmental cheese," said Juerg ...

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