Article: Rugs that will floor you: Contemporary designs take business away from Oriental patterns

ADDING an area rug to a room basically used to mean one thing: buying an Oriental.

Not anymore.

The traditional, Persian-carpet look that long dominated the rug industry is being edged aside by bright, snappy, contemporary designs.

From the high end to the low, area rugs are sprouting fields of giant flowers and clouds of bubbles and swirls. They're boasting kinetic grids and stripes, and a palette of candy colors guaranteed to wake up a room.

"More than half of our business is contemporary now," says Austin

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