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Article: West Virginia, closed for repairs

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Sunday Gazette-Mail
Article date:
October 22, 2006
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CHANGE isn't always good. Take the case of West Virginia's new commerce-friendly "Open for Business" slogan, now appearing on all 114 state "welcome" signs at major highway border crossings.

A petition drive to replace the new buzzwords with the traditional "Wild, Wonderful" slogan has garnered nearly 20,000 signatures in less than three weeks.

Gov. Manchin's slogan change, designed to attract new jobs to the state, comes across to many as being too desperate or tacky, simply not as good as "Wild and Wonderful," or as trite as the "Certified Business Location" signs posted along every county line road crossing in West Virginia.

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