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Article: Sara Lee slicing bread to make more dough Company closing bakeries, ending many regional bread brands
- Article from:
- Chicago Sun-Times
- Article date:
- March 4, 2003
- Author:
CopyrightCopyright 2003 Chicago Sun-Times. (Hide copyright information)
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Sara Lee Corp. will close more bakeries and cease making many of
its regional breads so it can concentrate on its best-known brands.
Three national brands--Sara Lee, Earthgrains and Iron Kids--
generate 37 percent of the company's branded fresh bread sales, while
71 brands drive only 6 percent of the sales, Richard Noll, chief
operating officer of Sara Lee Bakery Group, told financial analysts
at a meeting Monday in New York.
"We've got to change our business model--from a traditional bakery
business to a consumer products business," Noll said. "We have to
have fewer facilities, and fewer regional and local brands."
He said Sara Lee could slash 30 percent of its thousands of fresh
bakery ...