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Article: TRAVEL; Ah, Vienna: Ah, Piha How easy is it to swap jobs? Two art directors from Proximity network agencies on opposite sides of the world last year exchanged places for three months. Matt Hampton left AIM Proximity for Palla Koblinger Proximity (PKP) Vienna, while Thomas Tatzl from Vienna took his place. Here are their stories:
- Article from:
- AdMedia
- Article date:
- February 17, 2006
- Author:
CopyrightCopyright 2006 AdMedia. Provided by ProQuest LLC. (Hide copyright information)
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Ah, Vienna
By Matt Hampton
If you're heading to Vienna anytime soon I recommend you try a
curry wurst (sausage) and an Ottakringer beer from a wrstelstand near
the Stephansdome. Ask for "A hasse mit an buckl und brocklerten und
an sechzener blech, danke". This roughly translates as "a hot with a
hunchback and vomit and a sixteenth can, thanks". A copywriter would
have had an even tougher time on this exchange.
Ah, Vienna. The place is inspiring. As an art director, I adopted
a scrapbook mentality. This trip was about seeing new ideas and
absorbing as much as possible. Despite fantasies of scooping a swathe
of European advertising awards in front of adoring Germanic babes not
yet ...