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Article: Sara Lee officials admit huge hurdles
- Article from:
- Chicago Sun-Times
- Article date:
- May 20, 2003
- Author:
CopyrightCopyright 2003 Chicago Sun-Times. (Hide copyright information)
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Investors are growing impatient with Sara Lee Corp.'s three-year-
old efforts to reinvent itself.
Last week, executives of the Chicago-based company met with Wall
Street analysts and admitted they face high hurdles. But they
insisted that Sara Lee is intent upon building national recognition
for its highest-margin products, such as Hanes underwear, Jimmy Dean
sausages and Kiwi shoe polish. It is a strategy that Kraft Foods
Inc., Procter & Gamble Co. and other major consumer products
companies have used to gain leverage with grocers and retailers.
That didn't stop Romitha Malley, analyst with Goldman Sachs, from
suggesting Sara Lee split into three publicly traded businesses: