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Article: Bud Light again turns to humor in Super Bowl ads
- Article from:
- Capital (Annapolis)
- Article date:
- January 22, 2008
CopyrightCopyright 2008 Capital (Annapolis). Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK (AP) - Perennial Super Bowl advertiser Anheuser-Busch
Cos. is leaning heavily on humor in a raft of ads slotted for this
year's game, which airs Feb. 3.
Bud Light will be featured in six of the seven spots being
purchased by the brewer, while the trademark Clydesdale horses will
return in the single spot for the core Budweiser brand.
The cost for a 30-second spot on the game, which is routinely the
most-viewed television broadcast of the year, has been reported as
high as $2.7 million. The game will air on the Fox network, which is
owned by Rupert Murdoch's News Corp.
Bob Lachky, executive vice president for global industry and
creative development at Anheuser-Busch, said two of the ...