|
|
Article: A prime-time juggernaut ; Creativity helped make Super Bowl more than a game.
- Article from:
- Columbia Daily Tribune
- Article date:
- January 29, 2008
CopyrightCopyright 2008 Columbia Daily Tribune. Provided by ProQuest LLC. (Hide copyright information)
|
PHOENIX - Given the orgy of excess that accompanies the Super
Bowl today, it seems impossible to believe that more than 30 years
ago, the NFL's championship game was a television lead-in to golf.
During Super Bowl V in 1971, NBC encouraged viewers to remain
tuned in for coverage of the Bing Crosby National Pro-Am. Five years
later, the final round of the Phoenix Open followed CBS' broadcast
of Super Bowl X.
When the New England Patriots and New York Giants clash in Super
Bowl XLII on Sunday in Glendale, Ariz., it will serve as a TV
prelude to nothing. It will own prime time - own the entire day,
really - and might attract an audience in excess of 100 million.
Years and millions of miles of ...