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Article: OPPORTUNITIES; 'Ma Baensch' owner improves lives, and sales
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- January 30, 2008
- Author:
CopyrightCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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In Milwaukee's Riverwest neighborhood, Kim Wall is raising the
profile of Ma Baensch herring, while providing meaningful work to
one of the toughest segments of the labor force -- ex-offenders.
Wall, 49, is the no-nonsense president of Baensch Food Products
Co., 1025 E. Locust St., the maker of Ma Baensch marinated herring.
"Women can't be afraid to take risks," Wall said on a recent
morning at her headquarters at Humboldt and Locust, where the scent
of fish infuses the air. "I never had the belief that, as a woman, I
couldn't do anything that a guy could do."
For generations, Ma Baensch herring was a mainstay for holidays
and deer hunting season. But under Wall, the product has broken out ...