Article: Will Hill District shoppers embrace Save-A-Lot?

Save-A-Lot is a long way from stocking the Hill District with its 400 discount brands of coffee, cereal and produce.

Executives of the St. Louis-based grocer munched on sweet rolls and apple strudel Tuesday in Station Square's Grand Concourse during a sales pitch designed to gauge if Hill District residents will embrace the chain that has 1,180 stores nationwide and six in the Pittsburgh area.

Dick Koop, director of development, said the average Save-A-Lot customer in Pittsburgh has a median income of $35,000 or less and probably lives on a fixed income or receives welfare. Save-A-Lot is a subsidiary of Supervalu Inc., a company with about $44 billion in annual sales.

"We serve underserved ...

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