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Article: More mail on Super Bowl ads
- Article from:
- Chicago Sun-Times
- Article date:
- February 11, 2004
- Author:
CopyrightCopyright 2004 Chicago Sun-Times. (Hide copyright information)
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More from our readers on the controversial 2004 Super Bowl of
Advertising.
Super Bowl ads should be great. They should aspire to greatness.
Budweiser's strategy is brilliant: Shoot 25 to 30 ads, test the hell
out of them to see what will win on Super Bowl Sunday. Not what's
best; what will win.
Smart of them. Winning the USA Today poll keeps the distributors
happy. Solidifies them as "marketing geniuses." Generates lots of
high-fiving among overpaid, middle-aged white guys in St. Louis.
But if you'll pardon the expression, it sucks. Both for consumers
who are fed $20 million worth of media designed to get a knee-jerk
shock response, and for those of us who work in advertising who want
to do ...