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Article: Before It Airs, Under Armour Super Bowl Ad Questioned
- Article from:
- The Washington Post
- Article date:
- February 2, 2008
- Author:
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Copyright informationThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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At a cost of up to $100,000 per second, Super Bowl television ads
guarantee buzz. But how much is it worth it when the buzz is about
whether a company should have bought one?
Under Armour is looking past that question, which prompted a dip
in the Baltimore company's stock price by more than a third earlier
this month. Prices fell to $26 from nearly $44 after an analyst
downgraded the company's stock and questioned its new advertising
and marketing blitz, which the maker of athletic apparel will launch
tomorrow with its first Super Bowl ad.
It may not have been the response the company was expecting to
its new platform, a 60-second spot that will be shown in the first
quarter of the game. ...
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Article: Sunsilk punts Super Bowl ad.(GO!)
Global Cosmetic Industry;
March 1, 2008 ;
534 words
......biggest game of 2008, Super Bowl XLII. Aimed at...shampoo line. The Super Bowl ad shows still images...course, since the Super Bowl, the Web site has...during the Super Bowl--vying for attention...commercial slant and the Super Bowl veteran, ...
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