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Article: Super Bowl an ad fest
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- February 3, 2008
- Author:
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Copyright informationCopyright 2008 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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Ages ago, when consumers were still known as people, the Super
Bowl was a sports event.
Then Master Lock shot a bullet at a lock on a commercial during
the 1974 game, and things changed. The Master Lock ad, putting a
brand logo front and center in a blunt, right-between-the-eyes
campaign, ran more or less unchanged for the next 21 Super Bowls.
Slowly, the ads evolved into minimovies with escalating
production budgets to match. Fans started voting on commercial
favorites, and the buzz surrounding the spots gave them an
afterlife.
By the time Apple introduced its Macintosh with the brilliant,
cinematic "1984" commercial by filmmaker Ridley Scott, the
advertising was watched as closely as the ...
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January 23, 1999 ;
700+ words
......attendance remains steady, even on Super Bowl Sunday, said Verlee, who is such an...podium for a round of applause. Super Bowl Sunday is his excuse to compare religion...exertion, setting goals. And Super Bowl Sunday is a good opportunity for me...
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