Article: INSIDE TV & RADIO; SUPER BOWL XLII THE ENTERTAINMENT; ; A little shock adds value; Surprise makes best ads in Super Bowl work

Article: Commercials Big Super Bowl Draw
AP Online;  January 25, 2001 ;     700+ words ......Writer AP Online 01-25-2001 Commercials Big Super Bowl Draw NEW YORK (AP) -- What comes over us...wait to hit the clicker or the loo. But then Super Bowl Sunday arrives and, for a few spellbinding...the XXXIV that went before, the telecast of Super Bowl XXXV (6 p.m. EST on CBS) means ...

Article: Bud Light is heavy in Super Bowl ads
Chicago Sun-Times (IL);  January 22, 2008 ;     653 words ......burst on to the Super Bowl scene last year...points of ordering a Bud Light in various distinct...dominant brand. "Bud Light is the best-selling...of work for the Super Bowl," explained Lachky...Several of the Bud Light spots come with...of the possible ...

Article: Bud prepares blitz for Super Bowl
Chicago Sun-Times;  January 25, 2007 ;     700+ words ......plans for the 2007 Super Bowl of Ads. It's a...first starred in Bud Light spots several...advertising for Super Bowl 2007 both smart...consideration for the 2007 Super Bowl were available...Mencia stars in a Super Bowl spot called "Classroom" for ...

Article: IAG Research Announces Top Super Bowl Ads.
PR Newswire;  February 7, 2007 ;     700+ words ......10 Best-Liked Super Bowl Ads Likeability...dances 147 4 Bud Light Groomsmen at...men to ask for Bud Light in various regions...asks you for a Bud Light say no speak...chests 136 10 Bud Light Couple in car...with case of Bud Light and an axe; ...

Article: Rating the Super Bowl commercials
University Wire;  February 5, 2002 ;     509 words ......seems as though if the Super Bowl is a blowout, the best...Such was the case with Super Bowl XXXVI, a barn-burner...was by far the best. A Bud Light commercial that spoofed...dart. Funny stuff. The Super Bowl commercial time is usually...commercials during the ...

Article: COLUMN: Mediocrity rampant at Super Bowl
University Wire;  February 7, 2005 ;     669 words ......pursuit of a dropped Bud Light bottle. (It is physically...largest audience. So, new Super Bowl rule No. 1: no competing...employee grabbed a frosty Bud Light and tore the bosom of...the damage. Too soon, Bud Light. Too soon. In a more...necessities for a good ...

Article: SUPER BOWL ADS RANGE FROM PORK TO THE PINK PANTHER.(BUSINESS)
Rocky Mountain News (Denver, CO);  January 21, 1996 ;     331 words ......can't seem to get any Bud Light, but has the nation saying...the network airing the Super Bowl, announced that all 58...Ebersol is predicting that Super Bowl XXX will draw more than...to pay premiums. The Super Bowl provides the single largest...

Article: Anheuser-Busch plans onslaught of Super Bowl ads.
Chicago Tribune (via Knight-Ridder/Tribune News Service);  January 25, 2002 ;     700+ words ......know this about the Super Bowl: Bud Light will dominate the...talking frogs _ on Super Sunday. It doesn...will use its robust Super Bowl advertising buy...Budweiser and Bud Light _ which also happen...Earlier this summer, Bud Light for the first ...

Article: Anheuser-Busch Turns Super Bowl Advertising into Bud Bowl.
St. Louis Post-Dispatch (St. Louis, Missouri) (via Knight-Ridder/Tribune Business News);  January 22, 2004 ;     458 words ......again will rule the Super Bowl. The St. Louis-based...Feb. 1 telecast of Super Bowl XXXVIII, far more than...23 million for its Super Bowl dominance. All together...focus on Budweiser and Bud Light, will feature a familiar...variation of A-B's previous Super ...

Article: Anheuser-Busch Leads in Super Bowl Advertising Again.
Chicago Tribune (Chicago, Illinois) (via Knight-Ridder/Tribune Business News);  January 26, 2002 ;     700+ words ......know this about the Super Bowl: Bud Light will dominate the...talking frogs--on Super Sunday. It doesn...will use its robust Super Bowl advertising buy...brands--Budweiser and Bud Light--which also happen...Earlier this summer, Bud Light for the ...

Article: Super Bowl Scores Big, But It Doesn't Ad Up
The Washington Post;  February 7, 2006 ;     700+ words ......mother of all Super Bowl ads, Apple's unsettling...yesterday put Bud Light's hidden-fridge...for a faculty Super Bowl party to me, too...announced that the "Bud Light ad featuring a...commercial of Super Bowl XL." This year...hidden bottles of Bud ...

Article: BUD LIGHT IMMIGRANT ADVERTISEMENT EARNS HIGHEST GRADE IN MICHIGAN STATE UNIVERSITY SUPER BOWL AD COMPETITION
US Fed News Service, Including US State News;  February 5, 2007 ;     358 words ......aired during the Super Bowl, the experts rated the Bud Light commercial as the...unspectacular year for Super Bowl television ads...rear. While the Bud Light spot scored the...year because the Super Bowl draws an enormous...

Article: Bud Light steals A-B's ad thunder at Super Bowl; Top seller gets seven of nine spots-an estimated $18mil of brewer's buy.(Super Bowl XLII)(Anheuser-Busch Companies Inc.)
Advertising Age;  January 21, 2008 ;     499 words ......of its nine Super Bowl spots to Bud Light-believed to...Bud Light. Bud Light's primary agency...the brewer's Super Bowl ad lineup...Rolling Rock. Bud Light received $113...2007: Some of Bud Light's Super Bowl ads ...

Article: VIDEO From Medialink and Anheuser-Busch: Sneak Peek - Anheuser-Busch's Super Bowl XLI Commercial Lineup.
PR Newswire;  January 31, 2007 ;     298 words ......Anheuser-Busch -- the Super Bowl's largest advertiser...during the broadcast of Super Bowl XLI -- more than any other...Anheuser-Busch has been producing Super Bowl spots since 1975 -- and...Anheuser-Busch is the Super Bowl's exclusive beer advertiser...Rock, Paper, ...