Article: PEANUT BUTTER AND JELLY MANY ADULTS STICK TO FOND MEMORIES OF CHILDHOOD FAVORITE

Picture this: A trendy storefront restaurant in Greenwich Village. Men and women in business suits. The line is out the door - far too many people vying for the 20 seats in the small specialty shop.

Count comedian Jerry Seinfeld among the regulars, along with lots of students, plenty of business executives and a growing number of tourists in New York.

And they're all there to get peanut butter and jelly sandwiches.

Variations on the theme, of course. Flavors. Fluffs. Confections and concoctions. But at the heart of almost every order is peanut butter.

"It is really funny to see a grown man order his peanut butter sandwich with the crusts cut off," said Peanut Butter & Co. founder Lee Zalben, ...

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