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Article: Kraft signs marketing deal with South Beach Diet guru
- Article from:
- Chicago Sun-Times
- Article date:
- June 10, 2004
- Author:
CopyrightCopyright 2004 Chicago Sun-Times. (Hide copyright information)
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Kraft is going to the beach.
Northfield-based Kraft Foods Inc. will soon sell products bearing
the trademark of the South Beach Diet, a popular weight-loss regimen
based on cutting carbohydrates, the company said Wednesday.
"It's a smart idea," said George Rosenbaum, chairman of the market
research firm Leo J. Shapiro and Associates. "That imprimatur is
going to help them command shelf space immediately, because the South
Beach is quite popular."
The deal comes as Kraft struggles to reverse recent sales
declines. The country's largest food company, Kraft saw sales of its
cookies and crackers plunge over the last year, in part because of
increasing health-consciousness among U.S. eaters. Some ...