Article: Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers

To: SPORTS EDITORS

Contact: Stephen Debruyn, Vice President, Marketing, Cision, +1- 312-986-4974, stephen.debruyn@cision.com

CHICAGO, Feb. 22 /PRNewswire/ -- Ever since Apple Computer aired its groundbreaking "1984" advertisement in Super Bowl XVIII, the news media have scrutinized the ads almost as intensively as the game itself. In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about the ads in the weeks before and after the event, according to an analysis by Cision's broadcast monitoring group.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO)

Cision (www.us.cision.com), a ...

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