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Article: Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers
- Article from:
- U.S. Newswire
- Article date:
- February 22, 2008
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Copyright informationCopyright 2008 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: SPORTS EDITORS
Contact: Stephen Debruyn, Vice President, Marketing, Cision, +1-
312-986-4974, stephen.debruyn@cision.com
CHICAGO, Feb. 22 /PRNewswire/ -- Ever since Apple Computer aired
its groundbreaking "1984" advertisement in Super Bowl XVIII, the
news media have scrutinized the ads almost as intensively as the
game itself. In 2008, news coverage of the ads broadcast on the
world's most-watched sporting event reached an all-time high, with
6,846 broadcast news stories about the ads in the weeks before and
after the event, according to an analysis by Cision's broadcast
monitoring group.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO)
Cision (www.us.cision.com), a ...
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