Article: TV3 LAGS IN RATINGS

THE CONTROVERSIAL Campbell Live interview with an alleged Waiouru Museum medal thief will put more strain on a programme already suffering a New Year hit in the current affairs ratings war.

Campbell Live's late start on January 30 - two weeks after Close Up, and after extensive coverage on TVNZ of Sir Edmund Hillary's death - gave its competitor an early ratings lead.

Nielsen Media Research figures reveal Close Up's average viewing audience (5+) was 399,600 between January 28 and February 20, compared to Campbell Live's 163,400.

Campbell Live lost more viewers to Close Up's target 25-54 age group with figures showing an average viewership drop of 22% from January 30 to February 20 ...

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