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Article: China's online advertising market near 11 bln yuan: consultant
- Article from:
- Xinhua News Agency
- Article date:
- February 24, 2008
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Copyright informationCopyright 2008 Xinhua News Agency. Provided by ProQuest LLC. (Hide copyright information)
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China's online advertising market near 11 bln yuan: consultant
BEIJING, Feb. 24 (Xinhua) - China's market in online advertising
surged by 75 percent to 10.6 billion yuan (1.48 billion U.S.
dollars) in 2007, according to a report by Internet consultant
iResearch Inc.
The surge was largely driven by a boom in search engine
advertising, or keyword advertising, which experienced an annual
growth rate of 108.6 percent, said the report.
Search engine advertising accounted for 27.3 percent of the
market in terms of value, up 4.3 percentage points over the previous
year, and it was predicted to hit 30 percent this year, the report
said.
Online brand advertising jumped 65.3 percent to 4.86 ...