Article: This is Your Brain on Drugs; Savvy marketing, not good medicine, has created a boom in antidepressants.

COMFORTABLY NUMB

How Psychiatry Is Medicating a Nation

By Charles Barber

Pantheon. 280 pp. $26 Tony Soprano takes the antidepressants Prozac, lithium and Xanax. His mother is on Prozac, and his son takes Lexapro. Lorraine Bracco, who plays Tony's psychiatrist, in real life suffers from depression and has "partnered" with the pharmaceutical giant Pfizer to help sell Zoloft.

Take your pick of 30 such antidepressants with soothing names and M&M-like colors -- Wellbutrin, Paxil, Celexa, BuSpar, Elavil, Vivactil, etc. -- and you're liable to see, in direct-to-consumer TV and newspaper ads, a Superbowl champ or film actress flacking for Big Pharma.

According to Charles Barber, since the ...

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